Charleys white paper

Deploying Actionable Intelligence for Retail Operations (AIRO) at Charleys, has centralized data management, enhanced store management, streamlined consumer comment workflow, and enhanced Charleys customers’ perception of their brand.  Download the white paper to see how it was done. 

THE CHALLENGE

ENHANCING CUSTOMER EXPERIENCE AND UNIFYING DATA SYSTEMS

There were 3 primary challenges facing Charleys:

  • High drop out rate in customer surveys
  • Low adoption of centralized data systems
  • Disparate and inconclusive data points

Charleys’ data was in the following repositories:

  • FranConnect
  • SMG 360
  • ShareDrive
  • Outlook Exchange Server
  • DropBox
  • Brink POS Portal
  • Auphan Dining POS Portal
  • Wand POS Portal

Like many other companies, and before AIRO, Charleys had a myriad of software products to store and report across their data. They used a semi-effective tool for customer feedback. For business development and royalties, they used another. Document management meant that you could find something either… 

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